I kind of agree. FR is a free to play browser game, it's not going to have the same draw as some other MMO. It's nice that you can participate in the event by doing regular tasks, in case that's all you can do. Helldivers functions similarly as far as community events go: you play the game normally and the number go up and you get reward if number reach goal; however you usually have to have a few hours time to dedicate to it (and have to have spent actual monies on it... and be actually good at it). But it still feels like a community effort, it's that feeling of knowing every one is working together that's fun- even if it's nominally superficial.

I remember the glory days of gaia and... I don't think FR has that kind of capability. Gaia was writing new events every major holiday. Gaia did a shitty 3d animated movie one year. Gaia did a lot of stuff... but FR doesn't quite have the team nor the playerbase for those kinds of big events. Also many of those events you were SOL on rewards if you missed even 1 day of it. One year the halloween event was literally only ON halloween, I remember having to scramble to get the goodies before going out ToTing myself. IF the site was even functional then- there servers were often swamped and the lag made events unplayable for many people not unlike the early or big release days for FR.

FR wants to make sure it's players all have a reasonable chance to participate and that's nice.

Also as a side note: raids suck ass and never should have been a thing introduced to the mmo playstyle. They are not fun, I hate them.