I could care less, I'm in plague and had my fill of leveling fodder last week, but....
Nothing is stopping the ones claiming to want badges and fun from picking up any of the 4(!) Adopts shops (or all of them) and going wild with their savings.
Also, it seems that the fodder floor is actually rising ever so slightly.

And lastly, some annons say that their disappointment was because of the lack of level badges, but selling fodder was one of the first things mentioned here LMAO.