As someone in earth, here's the thing: there were four users with deep pockets, but they were buying a lot of mercs FROM EARTH (and other flights, but mostly Earth and Fire). Light WAS pushing against Earth, but the incentive for those pebbles levelling and exalting was provided by four users with deep pockets instead of the official dom team itself.
Which is pretty much what an 'official' organized push looks like anyway, except replace the four rich users with the dom bank. It was pretty much an internal public buy with private citizen funds.
Re: ayrt
Which is pretty much what an 'official' organized push looks like anyway, except replace the four rich users with the dom bank. It was pretty much an internal public buy with private citizen funds.