they do consistently overprice their dragons, especially oldies. and then ping the collectors list repeatedly for the same dragons, just slightly lowering the price every time. i'm not sure how much they actually sell? because i swear to god i'm getting pings now for the same dragons i was getting pings for a year ago LOL (but that could be hyperbole).
i'm not sure if Alyxsandre does any of the "scamming users by PMing them directly about old dragons they may not know the value of" style BS, though i know that topic was discussed here recently regarding the user @/After.
with the language Alyxsandre uses in their posts, though, it really seems like they could use a break from FR. they have all these cool things - old dragons, fancy items, and a community of people who love talking about it all - and just still seem so miserable??? like, if it's not fun any more, you don't have to log in every day.