Droplet here, we fixed our terminology and are getting shit on for fixing it here.

"You're going too hard for a profit push, label it conquest." For the pumpkin push, where we had no outflight buy but I believe someone decided to buy mercs privately and we go hard.

"You're not going hard enough to call it conquest." Here, when we're operating the same way, except I don't think anyone is hiring mercs.