many reasons, including it being a massive opportunity for flight pride, showing off your flights wealth, and giving back to the community.

think of it like a parade. if youre an organization that's going to have a parade, that you've known about all year, and you have a million dollar budget for... would you want to have it be people lazily walking through just because you're scheduled for a parade and want to pocket the $$$? or would you want to actually use your budget for big floats, musical performances, candy and necklaces to toss out, and similar excitement?

and which one gets the crowd excited? which one makes the crowd want to support or otherwise care about you?